Recent data from Indagari, a credit card transaction analysis company, reveals that Anthropic's AI model, Claude, is increasingly favored by consumers who pay for AI services. The analysis indicates a significant rise in Claude's paying users, with revenue up approximately 75% since January 2026. This trend continues despite a spike in growth after Anthropic's stance against the Trump administration's use of its models for mass surveillance. Additionally, interest in Claude has surged on DataCamp, where it has become the most searched term, surpassing 'AI.' However, despite Claude's growth, ChatGPT remains the leading AI choice among consumers, though Claude is closing the gap in revenue and consumer interest.
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Anthropic’s Claude Grows in Popularity Among Paid Consumers Despite ChatGPT Dominance
TechCrunch· Julie Bort· Friday, June 26, 2026
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