Meta has removed a controversial AI feature that allowed users to modify photos from public Instagram accounts without notifying the original users. This decision follows significant backlash after the feature was introduced earlier this week as part of a suite of AI tools, including the new Muse Image generator from Meta Superintelligence Labs. The company acknowledged that the feature 'missed the mark' and stated that it intended to provide a creative tool while allowing users control over their content. The removal of the feature comes amid scrutiny from users and talent agencies concerned about potential misuse, particularly in generating inappropriate images. Meta's blog post confirmed the retraction after receiving feedback from the community.
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Meta Discontinues Controversial AI Photo Modification Feature on Instagram
TechCrunch· Lucas Ropek· Sunday, July 12, 2026
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