Xinzhou Wu, head of automotive at Nvidia, discusses the company's pivotal role in the transition to self-driving electric vehicles (EVs) during an interview. Nvidia has been a vital supplier to the auto industry, providing chips for vehicles for years, and has played a key role in developing an autonomous driving system that many automakers, like Mercedes, are now using. Wu highlights the challenges in the EV adoption cycle in the U.S. and the complexities of achieving full autonomy, particularly as manufacturers struggle to solve the final 20% of driving scenarios. He points to significant advancements in creating 'software-defined vehicles,' which integrate control into fewer powerful computers rather than numerous electronic control units. The conversation also touches on the competitive dynamics within Nvidia as it balances its automotive and AI businesses, and the unique insights Wu brings from his experience in the Chinese automotive sector.
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Nvidia's Automotive Chief Discusses Self-Driving EVs and Industry Challenges
The Verge· Nilay Patel· Tuesday, July 14, 2026
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