Google's I/O event officially announced the integration of AI-generated answers into its search results, fundamentally altering the landscape for brands that have long relied on traditional search strategies. This shift leaves many companies uncertain about how they are being portrayed to customers through these AI responses. In a discussion on TechCrunch's Equity podcast, Matt Thompson, VP of partnerships at Scrunch, shared insights on the implications of these changes for marketers and founders. With the evolving nature of search, brands are urged to adapt their strategies to remain visible in this new AI-driven environment.
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Google Transforms Search with AI-Generated Answers, Leaving Brands in the Dark
TechCrunch· Theresa Loconsolo· Thursday, May 28, 2026
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